Selected beauty centers and spas that share summecosmetics philosophy, method and expertise and choose to join a group of absolute prestige, which represents excellence in the world of aesthetics.
A summecosmetics center is, above all, recognizable for the quality, the professionalism of its operators, the attention to detail and the marked orientation to performance and result thanks to custom-designed treatments with MyCODE and My [B] CODE laboratories.
TECHNIQUE AND COMMUNICATION
In addition to the technical aspects, great care is taken in all moments of customer management and service, with the aim of obtaining the best aesthetic result through a memorable experience and at the right price. The most innovative marketing techniques, together with dynamic commercial strategies, allow our partners to achieve customer loyalty and significant profitability.
Each summecosmetics center is part of a community, which with our continuous support develops, in a harmonious and synergistic way while always respecting the autonomy and independence of all our partners.
THE 6 SUMMECOSMETICS PHASES
- 1. Contact Generation.
- 2. First Contact.
- 3. Diagnosis.
- 4. Formulation Tailored.
- 5. Professional Treatment.
- 6. Home Prescription
This phase is developed through various co-marketing initiatives with our partner, including periodic promotional activities, social marketing campaigns and institutional events, promotional videos and digital communication plans structured in relation to the topic dealt with.
THE FIRST CONTACT
Subsequently we focus on the activities of first contact between the center and the client, such as the reception, the presentation of the center and its uniqueness, the exclusivity of the summecosmetics method, the scheduling of the appointment with the instructions for the check-up or for a specific event.
In this phase the activities subsequent to the customer’s expectations are managed, in particular the analysis, through the collection of information, with the compilation of the specific customer card and the execution of specific instrumental investigations with the device [SK] SKIN ANALYZER.
It is, obviously, one of the crucial activities of the entire customer management cycle and can be either contextual to the check-up or within a specific event created in the institution. Through 4 key points: focus on need, complete and exhaustive presentation of the program, highlighting the performance and results offered, a clear illustration of cost and value.
In this phase we proceed with the performance of the treatment in the cabin, which is developed through a specific reception activity, up to the narration of the specific formulation used, continuing with the execution of the actual treatment and concluding with the leave.
An essential moment and inextricably linked to the result, it responds both to a functional logic, in that the therapies thus offer greater efficacy (up to 3 times higher) thanks to the creation of serums specifically formulated for the client, in response to his needs and to his uniqueness.
The be summe project was created with the aim of offering beauty professionals all the tools and constant support to increase their specialization and uniqueness of proposal, improve their communication on the market and acquire new customers through the most innovative marketing techniques.